Best Practices for Small Business Marketing

Best Practices for Small Business Marketing

Small businesses often have limited marketing budgets, but there are still many effective marketing strategies that they can use to reach their target audience and grow their business. Here are some best practices for small business marketing: Know your target...
How to Create the Best Sales Pitch

How to Create the Best Sales Pitch

A sales pitch is a persuasive communication that is used to convince a potential customer to buy a product or service. A good sales pitch should be clear, concise, and persuasive. It should highlight the benefits of the product or service and why the potential...
Dealing with the Toxic Customer

Dealing with the Toxic Customer

Years ago, there was a popular trend to implement these “rules” of customer service: The customer is always right. If the customer is wrong, see Rule #1.  Frankly, both of these rules are wrong.  Not only is the customer not always right, the customer is not always...
Sales for a Non-Salesperson: The Passion of the Presentation

Sales for a Non-Salesperson: The Passion of the Presentation

Are you one of those people who struggle with the tasks of sales? Are you selling as a non-salesperson?  Do you lack passion for sales?  If so, there are a lot of people like you out there. Don’t worry . . . we’ll talk about some easy ways to place...
Social Media Marketing News – Visitors, Customers, and Clients

Social Media Marketing News – Visitors, Customers, and Clients

For this month’s social media marketing news, we’re going to cover the basic categories we are engaging through social media. The categories of people are: visitors, customers, and clients. Let’s get some context here so that we understand the roles...