Don’t “wing it” when it comes to your live event schedule.

Welcome to the “What NOT to Do When Building an Online Community!”  In this article, we talk about a very easy tendency for many community leaders:
Don’t “wing it” when it comes to your live event schedule.
Before we start, let’s be clear on one major point: there is no condemnation or embarrassment for anyone who has done this for their courses.  Yes, this material is based on real-life situations and existing courses, and there are real people who have either tried to do it, or have done it.  We won’t give names and we won’t cause them to be embarrassed.  With that in mind, please don’t share names of people or companies who have made this decision, and please don’t ask who we know have done this kind of work.
You may wonder why we talk about what NOT to do.  If you’ve played sports, or worked on a hobby, or have tried to master a skill, sometimes it’s more instructive to see how NOT to do something before you attempt to do it the right way.  It’s an effective approach to eliminate a poorly executed skill before you even start to try to do it.  And that’s why we talk about what NOT to do – because we don’t want you to even consider doing it in the first place!
If you want to create distractions, dissonance, frustration, and customer exits, the best way to do them is to create a disorganized environment for your live event.
Here are some sure-fire “wing-it” things which will cause your participants to wonder why they would ever be a part of your community, much less your live event:
  • Show up late to the start of the live event
  • Have audio and/or video problems which could be avoided with some preparation
  • Don’t have your slide deck(s) ready or completed
  • Your slide deck has errors you didn’t correct
  • Bad lighting or a bad camera for your video
  • Bad and/or incomplete script for what you want to present
  • Rambling about something, especially when it has nothing to do with the subject you promised to cover
  • Going way over the scheduled end time because you didn’t stay on script
  • And it goes on and on . . .
The point of this article is that you MUST prepare for the event.  You don’t have to buy the fanciest camera, microphone or computer.  You don’t have to get a high-profile graphic designer to create your slide deck.  And you don’t have to hire an expensive engineer to manage all of the back-end technology.  What you must do is ensure that everything you have in place is working well and will be reliable when you launch the live event.  Otherwise, you’re likely to lose most of your audience in seconds.
Need help on your setup?  We have some of the best experts on how to do a great live event.  Email us at and we’ll provide you the specific resources you need.  Let us help you!

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