Social Media Marketing Hints?
When it comes to social media marketing hints, there is so much out there to track and to manage. That's the reason why there is a whole group of people and agencies who manage social media marketing for businesses, organizations, and individuals. Trying to manage all of the content can be a full-time responsibility.
To make the management easier, here are some great social media marketing hints for you to consider:
Bookmark your social media outposts.
Another one of the social media marketing hints is this: take the time to use your browser's bookmark capabilities. They will save time and provide clarity. Bookmark all of your social media outposts and go through them in a systematic way.
If you want to set up or manage Firefox bookmarks, go to this link.
If you want to set up or manage Microsoft Edge bookmarks, go to this link.
If you want to set up or manage Apple Safari bookmarks, go to this link.
Whatever system works for you – alphabetical order, popularity, or some other way – have everything in one place and easy to access.
Set up a content calendar.
When it comes to posting in social media, you need to keep track of it. You also need to include your tracking of blog posts as well. There are a lot of tools and ways to manage this information. Some people use their Google Calendar, Outlook Calendar, Apple Calendar or another calendar app. For others, it's easier to use a spreadsheet. Google Sheets, Microsoft Excel and even an app such as AirDrive can be an easy way to track what you've posted, what you will post and what you would like to develop down the road.
HubSpot offers an easy and free template for content management here.
There are also apps that manage all of this information in one place. CoSchedule is an app that allows you to keep it all managed in an easy-to-view, easy-to-use format. There are others as well, such as Percolate, Sprinklr, and Smart Sheet. Costs can vary from $15/month to a few hundred dollars a month.
Track your performance.
Tom Peters, the author of In Search of Excellence, presents the idea that “what gets measured gets done.” Peter Drucker is quoted as saying that “you can't manage what you can't measure.” The bottom line is this: we have to manage our performance by tracking results. It's important to see what responses we gained from our social media posts, especially when it comes to traffic which comes to our website from our social media posts.
For some people, they think it's great to get a lot of views. For others, it's all about getting likes. For a select few, they focus on reposts, “shares”, and “retweets” as those actions show that people think the content is so important that they're willing to share it with their friends and families. Give some thought on the channels you have and how you want to drive traffic to your business – and then be committed to developing the right metrics to determine what is best for you.
What do you need to do to improve your social media marketing today?