Best Practices for a Value Proposition

Best Practices for a Value Proposition

A value proposition is a statement that explains to potential customers why they should buy your product or service. It should be clear, concise, and persuasive. It should highlight the benefits of your product or service and why it is better than the competition....
Selling with Passion

Selling with Passion

When you were a little kid, you had some opportunity where you wanted something really, really bad.  To get what you wanted, you thought about your options and then went in for the big pitch.  Whether your target audience was one of your parents, grandparents,...