Best Practices for a Value Proposition

Best Practices for a Value Proposition

A value proposition is a statement that explains to potential customers why they should buy your product or service. It should be clear, concise, and persuasive. It should highlight the benefits of your product or service and why it is better than the competition....
The Importance of Human Connection in a Sales Transaction

The Importance of Human Connection in a Sales Transaction

In today’s digital world, it’s easy to forget the importance of human connection. But when it comes to sales, building relationships with potential customers is more than essential.  It’s fundamentally important. That’s because people are more...