Integrating Your Website with QuickBooks

With so many small businesses using E-commerce websites to sell products and services, and even more small businesses using QuickBooks to manage their finances . . . it just makes sense that small businesses should be able to use them together.

Integrating with QuickBooks

For many people, the idea of integrating QuickBooks with their E-commerce website is a new concept.  It does make sense that this may be new information for a lot of people.  The reason is that this ability isn’t publicized as much as many other technology solutions.  What’s interesting is that Intuit, the makers of QuickBooks, hosts a website that lists all of the potential apps for QuickBooks.  Included in that list are the ones which will link to E-commerce websites.
Intuit’s “app” website for QuickBooks is: Take a look at what is available in the marketplace through this Intuit-hosted and Intuit-approved website.
The most well-known app that will link your QuickBooks software to your E-commerce site is Zapier.  Zapier doesn’t just link QuickBooks to E-commerce sites and vice versa.  It links data to all kinds of software programs and apps.  At last check, Zapier links to over 1,000 apps – which probably means that it will link whatever apps you need to connect.
If Zapier isn’t your preference, there are other apps available through which will take care of your needs.  They have apps that will help you with Shopify, WooCommerce, Amazon, BigCommerce, Magento and Etsy, to name a few popular ones.  In addition, they have apps that will allow you to connect with payment processors such as Stripe,, and the big one, PayPal.
Now that we know that we have viable, powerful options, let’s cover four key points for why it makes sense to integrate QuickBooks with your E-commerce website.


Taking an order from your E-commerce website and then copying the data to your QuickBooks account takes time.  If you happen to duplicate the entire sales order, that’s an even more difficult process to complete.  Whether you or your staff is doing the work, at some point the question is asked, “Why can’t we just have the order go through without having to type it in again?”  It’s a great question.  When you set up the systems to “talk” to each other by sharing data, it makes the process simple and efficient.  Additionally, it allows you and your staff to focus on filling the order – not on data management.


When you or your staff is required to type or copy data from one software application, or “app”, to another, there is a higher risk that the data will not be 100% accurate on every order.  When you are facing an increased load of orders, the process is slow and risky as data is manually entered.  Rather than depending on people to make sure that the data is always right, it’s better to move that data through a system where the customer is the only one that “touches” the data through his or her initial order.  Certainly we understand that customers make mistakes, which, in an optimized system, are easy to fix.  What is harder to fix is a mistake that you or your staff may make.  This optimized process avoids a lot of the potential negative opportunities.


For many merchants, they have determined that it is a whole lot easier to combine numbers within their E-commerce apps for accounting purposes.  At first glance, it makes sense.  However, when you consider the process, it creates some problems and some additional risks.  To start, most E-commerce programs are not designed to serve as inventory management programs.  Calculating LIFO or FIFO – which are key accounting practices for costing inventory – can become a mess for a business.  Instead, you want to use QuickBooks for the power and accuracy that it brings.  Additionally, making the process simple for your accountant or tax advisor is critically important.  No one want to pay more in taxes, or to have error-filled books.  These are real threats when we don’t use accounting software for E-commerce functions.


An optimized system that reduces data entry provides great service for both the customer and your organization.  It allows for you and your staff to focus on top-notch customer service.  An optimized system also allows the technology to provide top-notch customer service through a high level of accuracy.  It cuts down the potential areas where customers may not get what they want, or at the speed they need for you and your staff to serve them.  Instead, it provides a system that you can trust – which is the epitome of excellent customer service for everyone concerned.
Contact us for more information on how to connect your QuickBooks software to your E-commerce software app.  We’d be thrilled to show you what you can gain with an optimized ordering system.

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